Sadowski started rock-it promotions out of her parents’ spare bedroom with a dream and a lot of chutzpah. Now, almost 20 years later, rock-it is a leading Canadian lifestyle PR firm that resides in the heart of downtown Toronto. As the company’s CEO / Founder and an innovator within the industry, Debra has appeared as a PR expert on shows like eTalk, ET Canada and Global News and has been featured in Toronto Life, The Globe and Mail, and Forbes.com. Current clients include adidas, L'Oréal Paris, FIJI Water, Club Med, GUESS, The JUNO Awards, Toronto Fashion Week and many more. Over the past quarter, rock it promotions was shortlisted as PR Agency of the Year by Strategy Magazine; was ranked in the inaugural Report on Business list of Canada’s Top Growing Companies by The Globe and Mail; and made history by being the only PR agency to be included in the Canadian Business and Maclean’s Growth 500 list for the past four years in a row.
Debra has judged a Speaker Slam® competition, scoring speakers on story, delivery and impact.